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Hyro Proudly Announces Two Executive Promotions Amidst Accelerated Growth in Responsible AI for Healthcare
The Hyro Team The Latest Hyro News & Updates
Hyro Proudly Announces Two Executive Promotions Amidst Accelerated Growth in Responsible AI for Healthcare

We are thrilled to announce that Michael Blumental, Hyro’s Chief Revenue Officer, has been promoted to Chief Strategy Officer (CSO), and Aaron Bours, Hyro’s VP of Marketing, has been promoted to Chief Marketing Officer (CMO).

These exciting transitions reflect Hyro’s growth in 2024 as well as Michael and Aaron’s exceptional contributions to the company’s success.

“I’m proud to announce two well-deserved executive promotions for our go-to-market leadership, which continues to foster strong value among the patients and members across the United States who trust us to deliver faster and easier access to care. Michael and Aaron will certainly contribute to our new growth trajectory as we strengthen our position within the healthcare industry as leaders in responsible AI-powered communications.”

Israel Krush, CEO & Co-Founder, Hyro

CRO to CSO: Shifting Gears from Revenue Growth to Strategic Leadership

Michael Blumental is a seasoned executive leader with an exceptional track record in building and scaling customer-focused global operations. She joined Hyro in its early days when the team was just a close-knit group of ten. As Hyro’s Chief Revenue Officer, Michael spearheaded sales, customer success, and partnerships, playing a pivotal role in our growth journey.

Under her stewardship, Hyro has positioned itself at the forefront of innovation in Health Information Technology (HIT). Michael’s strategic vision and expertise have been instrumental in establishing us as thought shapers in the AI space. Now, as Chief Strategy Officer, Michael will concentrate on strategic initiatives, accounts, and partners that will solidify and elevate Hyro’s market leadership.

In her new role, Michael will build strong relationships with leading healthcare organizations and key decision-makers in the HIT sector. Her goal is to maximize our company’s long-term impact by cementing our “Responsible AI” position in collaboration with key customers and engaging in strategic discussions with the country’s largest and most influential health systems.

"I am stepping into the role of Chief Strategy Officer at Hyro with great excitement and zest! Our team has made outstanding progress in utilizing AI to transform healthcare. We've achieved remarkable results in improving access to care and reducing staff workloads through automation. I am immensely proud of our impact and grateful for the trust placed in me to take on this key role in leading the company into its next phase. As AI begins to reshape the healthcare landscape, Hyro will be a key player in this journey, committed to being a true partner to all our collaborators."

Michael Blumental, Chief Strategy Officer, Hyro
Michael Blumnetal, Chief Strategy Officer, Hyro
Michael Blumnetal, Chief Strategy Officer, Hyro

VP Marketing to CMO: Hyro's Brand Architect Takes the Helm with Added Executive Responsibilities

Aaron, hailing from larger tech organizations such as Check Point and Google, is a talented and passionate go-to-market leader in the artificial intelligence (AI) space who joined Hyro as a founding team member in 2019. As one of the first employees, Aaron was tasked with building the foundational pillars of go-to-market strategy, sales operations, and brand marketing. Aaron developed a new company name, visual identity, culture, website, and more to birth an industry-leading brand that we now proudly represent as Hyro.

With the evolution of conversational and generative AI technologies over the past half-decade, Aaron consistently delivered on the ability to adapt and communicate our value to customers with simple yet commanding language, successfully positioning Hyro as the market leader and trusted implementation partner for responsible AI-powered communications in healthcare. Aaron steadily steered Hyro’s marketing and business development teams from pre-seed to Series B with consistent top-of-the-funnel performance, leading to significant revenue growth. 

As Chief Marketing Officer, Aaron will now expand his executive role beyond communications, business development, and marketing efforts to include revenue operations and investor relations, strategically placed at the forefront of Hyro’s advancement in the wider healthcare industry. Aaron continues to drive our mission to shepherd responsible AI-powered assistants into overworked healthcare organizations, accelerating growth in new segments and wowing our customers, partners, and employees with the ‘SuperHyro’ experience.

“Hyro, over my past 5 years here, has taken quite a few transformative turns. With a lean marketing budget and small team, we bet big on the right channels and people, enabling us to gracefully ride wave after wave, whether it be COVID-19, ChatGPT or the tech recession. Our brand, and the trust behind it, continues to propel us into exciting phases of strong growth within the healthcare industry, where we’ve rapidly become a favorite for AI-powered voice and chat assistants. As Chief Marketing Officer, I’m excited to continue producing high-chance opportunities for added revenue, but more importantly, I’m thrilled to lead the expansion of Hyro to other areas of the healthcare sector that desperately seek our help to alleviate operational burdens and serve their patients better.”

Aaron Bours, Chief Marketing Officer, Hyro
Aaron Bours, Chief Marketing Officer, Hyro
Aaron Bours, Chief Marketing Officer, Hyro
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