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About Hyro

Grab your cape, become a SuperHyro!

Hyro is connecting the world, thousands of AI-powered conversations at a time. As the #1 Adaptive Communications company, we’re turning complex data into simple dialogue with natural language automation and computational linguistics. Enterprises across the U.S., including Carroll, Mercy Health and Weill Cornell Medicine, trust Hyro to replace their rigid, intent-based chatbots and IVR systems with adaptive conversational experiences that are simple, fast and scalable. Our vision is to automate digital interactions in any conversational setting, 24/7, so that companies can communicate easily, convert more, and collect actionable customer insights along the way.

About The Role

You’re born to stand out. In a sea of webinars, virtual events and physical booths, you know how to cut right through the noise and generate buzz. But not just any buzz, account-based buzz. Because you’re targeting the top enterprises in the world, and making them listen—that’s why you’ll make a killer Head of Field Marketing & ABM. You are revenue-focused and results-driven, always delivering repeatable and profitable pipeline through actionable data, like buyer intent and lead scoring. You thrive off of empowering your team to hit targets, while achieving individual targets too. You’re ready to help lead a team of BDRs to become adept salespeople and marketers, capable of engaging in business-level and technical conversations through event marketing, LinkedIn, email or (dare we say it) cold calls. Finally, you enjoy building – you like to actively participate in the development of our sales and marketing operations and the articulation of our value proposition. Does this sound like you? If you’re motivated, smart, creative, and a great leader, we want you to grab your cape and become a SuperHyro.


 Responsibilities

  • Become an expert on our clients and prospects in order to develop world-class field marketing and events programs as Hyro evolves
  • Use account-based marketing infrastructure to create targeted account lists and engagement strategy for BDRs, usually centered around events 
  • Organize and host online and in-person events that create net-new sales opportunities, accelerate existing ones and deepen customer relationships
  • Partner with leading trade associations and organizations, including CHIME, NASCIO and Israeli Export Institute to create unique sponsorship opportunities
  • Manage our lean events budget and optimize for value/ROI
  • Work with VP Marketing and sales team to align event budgets and execution to audience and segment growth objectives
  • Manage and mentor a team responsible for all aspects of event management including: content creation, audience development, messaging, vendor relations, production, and logistics
  • Own the experience we offer prospects from brief to booth, ensuring that our brand identity comes through across event touchpoints
  • Align events strategy to an integrated marketing calendar, including touchpoints with paid media, content and social marketing, and major launch announcements
  • Be open to travel required (~15%)


 Requirements – Experience

  • 3-5+ years experience in field or event marketing
  • Experience with account-based marketing programs
  • Experience with team management in a matrixed environment
  • Experience working at a B2B technology company, preferably SaaS
  • Ability to build strong partnerships and manage by influence
  • Experience working with datasets and CRMs (HubSpot, Salesforce) to drive fast decision making
  • Open to light travel for conferences and events
  • Native or near-native level of English
  • Experience with healthcare, real estate, government industries – an advantage
  • Experience with conversational technologies – an advantage


Requirements – Skills

  • Will to win, thick-skinned and tenacious
  • Unbreakable integrity, high energy, and pure dedication
  • Outstanding written and verbal communication
  • Methodological, organized and super driven
  • Self-motivated and independent 
  • Capacity to work in a time-sensitive and high volume environment
  • Team leader with a positive and fun attitude

Apply Now

Marketing

Opportunities

June 4, 2021
June 1, 2021

BDR Team Lead

Marketing
Full Time
Tel Aviv
June 1, 2021
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