Digital Front
Door Day 2024

Digital Front Door Day busts open with this exclusive one-on-one discussion featuring Israel Krush, Co-Founder and CEO of Hyro, and Amir Dan Rubin, CEO and Founding Managing Partner of Healthier Capital. As the former CEO of One Medical and Stanford Health Care, Rubin brings a singular perspective on healthcare disruption. In this insightful, no-holds-barred conversation, Rubin will share his thoughts on the current state of the digital front door and the philosophy that drove One Medical's historic $4 billion acquisition by Amazon in 2023.

Our lineup begins with a powerful keynote from Ed Marx, CEO of Marx Advisory and Cris Ross, CIO of Mayo Clinic. These visionary leaders will unveil insights from their personal cancer journeys and their upcoming book, "The Patient Experience Turned Upside Down," debuting in Fall 2024. Drawing on their experiences from both sides of the care continuum, they will offer best practices for creating exceptional patient experiences through innovative virtual patient access strategies.

Note: Selected attendees will receive a signed copy of "Diagnosed".

Join Patrick McGill, Chief Transformation Officer of Community Health Network, and Khalid Turk, Chief Healthcare Info Tech Officer at the County of Santa Clara, for an in-depth discussion on responsible AI deployment in healthcare. This session will explore the complexities of AI decision-making in clinical and non-clinical settings and strategies for making informed investment and partnership decisions. Stick around for "Poker with Patrick," where you'll get to place your bets on the top AI trends of 2025!

Join us as we delve into the complexities of Utilization Management (UM) within the payvider domain, emphasizing the responsible use of AI, guided by Salesforce Industry Advisors Kevin Gorsline, Payer & PBM Advisory & Innovation; Kyle Mey, Strategy & Innovation - HLS; and Uri Pintov, VP Product at Hyro. With many payviders facing scrutiny over AI claims, it’s crucial to establish robust guardrails and ethical standards. We will explore the noise surrounding regulatory concerns and share proven strategies for building consensus around applied AI.

In the spirit of Back to the Future, health plans need to tap into their inner Marty McFly to navigate the twists and turns of healthcare in FY24 and FY25. Much like Doc Brown’s DeLorean, the journey to success is powered by data-driven insights, cutting-edge tech, and a dash of forward-thinking flair. To truly revolutionize the member and provider experience, health plans must hit their own version of 88 miles per hour—when the "Flux Capacitor" of innovation activates and sends their strategies rocketing into the future. To thrive in the future, health plans must embrace innovation, prioritize value, and remain member-focused—accelerating toward a healthier, more efficient future for all. Buckle up, because where healthcare is going, we will need roads paved with strategy and innovation!

Anyone else starving? Grab some lunch, unwind, and enjoy a never-before-shared sneak peek into Hyro's product roadmap. Ask your questions, make your suggestions, and get to know the minds behind our product strategy.

Taylor Hamilton, SVP and Chief Consumer Officer at Ballad Health, and Michael Blumental, Chief Strategy Officer at Hyro, lead a deep dive into the significant impact of web user experience (UX) in healthcare. Discover how to create a digital front door that not only welcomes patients but also inspires loyalty and trust. Learn practical strategies to design an intuitive online journey that seamlessly connects patients to the care they need, driving increased patient satisfaction and improved health outcomes.

Join leading women CIOs as they share their inspiring journeys in transforming the digital front door. Pamela Landis (Hackensack Meridian Health) and Sarah Richardson (This Week Health) will discuss their strategies for creating inclusive, patient-centered digital experiences. Moderated by Sonia Singh (AVIA), this session will explore how to pioneer progress, redefine patient engagement, and drive equity through IT innovation.

Hold the line: The importance of the voice channel in patient engagement is about to be explored. Get together with industry leaders Marcus Garcia, VP of Healthcare, NICE, Michelle Vassallo, VP of Operations, Inova Health, and moderator Michael Blumental, Chief Strategy Officer, Hyro, as they discuss how AI-powered tools like voice assistants and cutting-edge agent assist tools can convert contact centers from cost centers to value generators. Learn how to create personalized patient journeys, streamline operations, and stay ahead of the curve in your contact center operations.

Are you ready to unlock a world of possibilities for pediatric care? Join J.D. Whitlock, Dayton Children's Hospital; Patrick Jordan, Boston Children's Hospital; and Omkar Kulkarni, Children’s Hospital Los Angeles, for a dynamic panel discussion as we explore the future of pediatric healthcare through the lens of the caregiver. With a focus on innovation and patient-centered care, we will delve into the critical role of the digital front door in enhancing and reimagining the pediatric care experience.

Prominent experts Buddy Hickman (Roswell Park Comprehensive Cancer Center), Martin Stanley (National Institute of Standards and Technology), John Kravitz (Workday), and Laura Marquez (University of Utah Health) come together to share insights on AI governance in digital healthcare. This essential session explores strategies for establishing robust AI governance structures, creating comprehensive policies, and maintaining regulatory compliance. Gain valuable knowledge on developing effective frameworks that ensure responsible AI implementation, guide deployment, and build stakeholder trust.

Industry visionaries Joel Vengco (Hartford HealthCare) and Barbara Casey (Pixel Health), converge in this closing keynote panel to explore cutting-edge strategies for future-proofing your digital front door. This forward-looking fireside chat explores emerging trends, innovative technologies, and best practices for creating a robust and adaptable digital presence extending into 2025 and beyond. Glean insights on enhancing patient experience, streamlining access to care, and leveraging data-driven solutions in an increasingly digital healthcare environment.