Conversational user experience (CUX) is a human-like conversational interaction between people and computers in either text (chatbot) or voice form.
CUX is aimed at providing users with a more personalized interaction by lessening the robotic feeling computers tend to emit. CUX does this by understanding a user’s intent by using artificial intelligence models such as natural language processing.
There are many benefits your business can gain by integrating CUX elements into your system:
In any business, the goal of a website is to help guide the user into becoming a lead. To increase the chances of this happening, it’s vital to make the process of conversion as engaging as possible. By substituting customer forms with fun chatbots, you can collect customer’s information in a less tedious way.
While most companies provide the same generic greeting to all its users, a chatbot powered website can learn to begin each conversation by first retrieving a user’s name. Once it has this information it can begin each conversation with this personalized touch. Additionally, if the user leaves without converting, the bot can ‘remember’ him/her next time they visit the site and offer them recommendations based on their previous actions. This personalization can create a more welcoming feeling and can increase the probability of a user making a conversion.