Conversational User Experience (CUX)

There are many benefits your business can gain by integrating CUX elements into your system:

Higher Conversion Rates

In any business, the goal of a website is to help guide the user into becoming a lead. To increase the chances of this happening, it’s vital to make the process of conversion as engaging as possible. By substituting customer forms with fun chatbots, you can collect customer’s information in a less tedious way.  

Better Browsing Experience

We all tend to have short attention spans, so it is essential to diminish the time a user needs to spend on your site to figure out whether or not you are a relevant option. Many times, users run into websites with too much information that require them to navigate through pages and search each page for the information they require. This promotes a loss of interest and pulls users away from the possibility of becoming a lead. However, by using a CUX element such as a chatbot, you can encourage people to ask what information they are looking for in order to deliver it to them within seconds.

Real-Time Responses

While FAQ pages are useful, they may require some time to find the exact question that a user is wanting to know the answer to. A chatbot can easily mitigate this issue by converting this tedious one-sided FAQ page into an interactive conversation to resolve customer queries in real-time.