How Numan Is Empowering Patients Through Digital Coaching and Accessibility

Featuring Professor Sam Shah,
Chief Medical Strategy Officer, Numan


In this episode, we sit down with Professor Sam Shah, a renowned expert in digital health. Sam discusses the pressing issue of access to healthcare and the need for digital solutions to empower patients. He shares insights on the challenges of obesity and weight loss, highlighting the importance of a holistic approach that combines medicine, diet, exercise, and digital health interventions, while also touching on the concept of digital coaching for weight loss and how it can effectively support individuals on their behavior change journey. Sam emphasizes the need for personalized experiences and the integration of rewards and positive reinforcement to motivate individuals to achieve their goals. We address the issue of digital accessibility and why health system leaders should prioritize measuring digital penetration and patient-reported outcome measures. Sam also advocates for adopting user-centered design principles from other industries to improve healthcare services and make them more engaging and user-friendly. Join the journey as we explore the intersection of digital health and patient empowerment.

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About the host

Liat Kozuch

Podcast Host at Hyro

Part production junkie, part people lover, Liat's passionate about making genuine connections and amplifying peoples’ life stories. With exposure to Hyro’s champions at leading health systems, she started Patient Journey Pioneers to expose strategies from healthcare’s most influential digital leaders and C-suite executives, who share insights that are inspiring the industry to move further and faster than ever. Join the journey as Liat continues to seek the next-best-disruptor in healthcare.

About the speaker

Professor Sam Shah

Chief Medical Strategy Officer, Numan

Professor Sam Shah is Chief Medical Strategy Officer for Numan. He works with a number of organizations across digital health. Sam was previously Director of Digital Development for NHS England and NHSX and he works clinically in primary care. Sam has worked on a number of technology initiatives including the flagship project to digitize urgent care in the NHS.

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