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Ever wondered about the story behind Petunia, the unicorn gracing HLTH’s promotional content?
Dive into this episode of Patient Journey Pioneers to meet some of the masterminds of this industry event — HLTH’s Head of Content, Amanda Ciccatelli, HLTH’s Head of Marketing, Allen Yesilevich, and HLTH’s Creative Director, Mike Hoefler. They and their teams are working endlessly behind the scenes towards one of the most awaited healthcare events taking place this October in Las Vegas. Hear about the exciting 2023 additions, from the innovative media village to show-stopping live acts and unforgettable, insta-worthy photo ops being bult as we speak. With appearances by icons such as Petunia, Fat Joe, and Ashanti, this episode is essential listening for HLTH attendees aiming to be in-the-know.
Podcast Host at Hyro
Part production junkie, part people lover, Liat's passionate about making genuine connections and amplifying peoples’ life stories. With exposure to Hyro’s champions at leading health systems, she started Patient Journey Pioneers to expose strategies from healthcare’s most influential digital leaders and C-suite executives, who share insights that are inspiring the industry to move further and faster than ever. Join the journey as Liat continues to seek the next-best-disruptor in healthcare.
HLTH's Heads of Marketing, Creative & Content
In her role as Senior Director of Content Marketing at HLTH, Amanda manages HLTH's overall content marketing and social media strategy. Her goal is to provide HLTH's social media audience with a community where they can visit 365 days a year for timely, relevant content that educates, inspires and entertains, as well as creates FOMO. Allen Yesilevich is a seasoned revenue-focused marketing professional, currently leading the marketing and community initiatives at HLTH Inc. With a focus on growth and audience development. Throughout his career, Allen has led high-performance teams and consistently demonstrated success through a mix of creativity, storytelling, and data-driven methodology to maximize ROI. He holds a B.S in Finance from Syracuse University. Michael Hoefler likes to make stuff. Cool stuff. Problem solving is the core of his approach to design. It's not about making something pretty, it's about making that something that works and tells a damn good story while at it.
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