ANALYTICS AND MARKETING TOOLS
Google Analytics. The website uses “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with personal data we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
Hotjar. The Website uses Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our Website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy at https://www.hotjar.com/legal/policies/privacy. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our Website and Hotjar’s use of tracking cookies on other websites on this link https://www.hotjar.com/legal/compliance/opt-out.
HubSpot. We use HubSpot as our marketing automation platform and to manage interactions with contacts coming through this website. HubSpot collects personal information from users who fill out forms on our website or interact with us through other channels, such as email or social media. This information may include names, email addresses, phone numbers, and other data relevant to our business interactions. In addition, HubSpot’s tracking technology allows us to better understand our customers’ needs and preferences, and to provide them with a more personalized experience. When you visit our website or interact with us through other channels, HubSpot may collect information about your browsing behavior, including the pages you visit, the links you click on, and the time and duration of your visit. HubSpot’s use of personal data is governed by its own privacy policy, which can be found on their website. We do not share any personal data collected by HubSpot with third parties, except as required by law or as necessary to provide our services to you. You may learn about HubSpot’s privacy policy here: https://legal.hubspot.com/privacy-policy
Facebook Pixels and SDKs. We use Facebook pixels or SDKs, which are tools that provide help to website owners and publishers, developers, advertisers, business partners (and their customers) and others integrate, use and exchange information with Facebook, as such the collection and use of information for ad targeting. Please note that third parties, including Facebook, use cookies, web beacons, and other storage technologies to collect or receive information from your websites and elsewhere on the internet and use that information to provide measurement services and target ads. Facebook’s ability to use and share information is governed by the Facebook Tools Terms, available at: https://www.facebook.com/legal/technology_terms/. You can prevent your data from being used by Facebook Pixels and SDKs by exercising your choice through these mechanisms: http://www.aboutads.info/ choices or http://www.youronlinechoices.eu/.
Google Signals. The Website uses a tool called “Google Signals” to collect information about use of the Website. When we activate Google Signals, some existing Google Analytics features are updated to also include aggregated data from Google users who have turned on “Ads Personalization” (Ads Personalization available at https://support.google.com/ads/answer/2662856/). Audiences that we create in Google Analytics and publish to Google Ads and other Google Marketing Platform advertising products can serve ads in cross device-eligible remarketing campaigns to Google users who have turned on Ads Personalization. Google Analytics collects additional information about users who have turned on Ads Personalization, base across device types and on aggregated data from users who have turned on Ads Personalization. The data is user based rather than session based. The Cross Device reports include only aggregated data. No data for individual users is ever exposed. You can modify your interests, choose whether your Personal Data is used to make ads more relevant to you, and turn on or off certain advertising services in the Ads Personalization link above.
LinkedIn Advertising: we use LinkedIn pixels and tags on this website for online advertising campaigns’ targeting, optimization and analytics. LinkedIn’s pixel and conversion tags allow us to collect anonymized information on user behavior, the pages they visited, actions taken by users and conversion tracking for forms being filled on this website. To find out more about the way LinkedIn Advertising uses collected data, you may refer to LinkedIn’s privacy policy here: https://www.linkedin.com/legal/privacy-policy
ServiceBell: this website uses ServiceBell as its live messaging tools through text and video calls. ServiceBell collects anonymized data through this website on user’s devices, location, website behavior and interaction with the ServiceBell widget. ServiceBell collects, records and stores all online conversations through its widget. This service is provided in the United States only. ServiceBell is a SOC 2 (by AICPA) and GDPR certified provider. To find out more about ServiceBell’s use of collected data, visit their privacy policy: https://www.servicebell.com/privacy-policy
Wistia. This website uses Wistia’s video hosting platform, in which we host, manage and distribute our videos. istia collects personal information from users who interact with our videos, such as IP address, browser type, device type, and other data relevant to your interaction with our videos. Wistia’s use of personal data is governed by its own privacy policy, which can be found here: https://wistia.com/privacy
Workable: this website uses Workable, a cloud-based recruitment and applicant tracking system that we use to manage our hiring process. Workable collects personal information from job applicants who apply through our Workable-powered careers page, including resumes, cover letters, and other relevant information. We do not share any personal data collected through this website by Workable with third parties, except as required by law or as necessary to provide our services to you.