Meet the Hyro writers

Aaron Bours VP Marketing, Hyro

Aaron is Hyro’s VP Marketing and a conversational AI expert with almost a decade of experience under his belt working on next-gen natural language-enabled technology, including Google Duplex. Aaron is a former New Yorker who now spends his days casually knowing where all the coolest spots in Tel Aviv are without ever really trying.

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Israel Krush CEO & Co-Founder, Hyro

Israel is Hyro’s CEO & Co-Founder. Starting as a software engineer at Intel, he steadily progressed to leading engineering and product teams at various high-profile startups, including Zeekit, a computer vision company acquired by Walmart. Israel’s biggest love (following his wife and three children) is excellent coffee, which serves as the jet fuel for his bigger-than-life ambitions.

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Liat Kozuch Field Marketing Lead and Podcast Host

Liat Kozuch is Hyro’s Field Marketing Manager & Video Podcast Host. Prior to becoming an audio superstar, Liat served as the Director of Operations, Events, & Sponsorships at Future Media Conferences, so as you may have already guessed, a jack of all trades. When she’s not interviewing the world’s leading healthcare and real estate professionals, you can find her taking endless selfies with her Australian Sheppard Thomas.

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Michael Blumental Chief Revenue Officer, Hyro

Michael is Hyro’s Chief Revenue Officer and an accomplished tech executive with over ten years of experience building and scaling successful customer-focused operations for global B2B companies. Michael spent 14 years as a professional folk dancer, which makes a ton of sense, given her swift moves and seemingly endless energy.

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Rom Cohen CIO & Co-Founder, Hyro

Rom is Hyro’s CIO & Co-Founder. He is a 2019 YJP 35 Under 35 inductee, a Cornell Tech alum, and a people-first information technology leader who earned his stripes developing Turbonomic’s Autonomic Control Platform. When he’s not burning the midnight oil resolving complex technology challenges, you can find him strolling through Central Park with his baby daughter and wife.

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Rotem Fisch Head of Design, Hyro

Rotem is Hyro’s Head of Design & UX and an industry maverick with more than ten years of experience leading, devising, and crafting graphic and product design for some of the world’s top tech unicorns (think IronSource and HiBob). Although she teaches interaction design at the Bezalel Academy of Art & Design, Rotem probably struggles more than most when interacting with microwaves and remote controls.

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Ziv Gidron Head of Content, Hyro

Ziv is Hyro’s Head of Content, a conversational AI expert, and a passionate storyteller devoted to delivering his audiences with insights that matter when they matter most. When he’s not obsessively consuming or creating content on digital health and AI, you can find him rocking out to Fleetwood Mac with his four-year-old son.

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