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In this special episode, we host Mike Schneider, a principal and senior executive at Greystone Net, for a captivating discussion on the upcoming Healthcare Internet Conference (HCIC).
Mike delves into the history, importance, and future trends of HCIC. With over 25 years in the industry, Mike provides a rich perspective on the evolution of digital healthcare, from the dawn of the internet to the emerging prominence of AI and chat GPT. The conversation is a blend of reminiscing the past, understanding the present, and anticipating the future, making it a must-listen for healthcare marketers and digital leaders.
Meet Hyro at HCIC 2023
We look forward to welcoming you at booth #21 at HCIC 2023 in Los Angeles.
In addition, don’t miss our special session, Voice of the Patient: Extracting Key Business Insights from AI-Powered Interactions. Hyro’s CIO and Co-Founder, Rom Cohen, will be joined by Austin Regional Clinic’s VP Marketing, Communications and Patient Engagement, Heidi Shalev, to showcase and discuss how Austin Regional Clinic (ARC) streamlined repetitive workflows such as physician search and FAQ resolution for their patients. The session will take place on November 6, 2023, at 4:15 PM.
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Episode Highlights
Evolution of Digital Marketing in Healthcare
Mike Schneider from Greystone reflects on the substantial evolution in healthcare marketing since the company’s inception in 1996. Initially, the focus was on understanding how the internet would change healthcare communication and patient engagement. Over the years, as technology has advanced, so has the approach to healthcare marketing, now incorporating sophisticated tools like AI and comprehensive digital strategies.
Healthcare Internet Conference (HCC) Focus
The upcoming HCC is a pivotal event for healthcare marketers and digital leaders, with a spotlight on emergent technologies such as generative AI. The conference serves as a melting pot of ideas, showcasing innovative methods for enhancing patient journeys and healthcare marketing strategies.
Resource Allocation Challenges
The podcast discusses the ongoing challenges healthcare systems face in terms of resource allocation, particularly after the COVID-19 pandemic. The focus is on the struggle to balance budgetary constraints and human resources while keeping up with rapid technological changes and increasing digital demands.
Importance of Networking and Information
Finally, the podcast underscores the significance of networking within the healthcare industry. It encourages professionals to connect and exchange knowledge, especially in dynamic conferences like HCC. Staying informed and adapting to new technologies while ensuring compliance with privacy laws and ethical considerations are crucial for future success in healthcare marketing and strategy.
>> The next HCIC will occur on November 10-13, 2024, in Austin, TX
