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Why Your Digital Front Door Needs to Be Mobile

Why Your Digital Front Door Needs to Be Mobile

A mobile-optimized website or patient portal isn’t enough. With mobile app usage continuing to grow in 2024, your patients expect an app offering. Learn how Piedmont Healthcare and others have elevated patient engagement through their mobile-first digital strategy.

Featuring:

  • Lea Chatham, Vice President of Marketing at Gozio Health

Session Highlights

Lea begins the session by polling the audience on their organization’s mobile strategy. Acknowledging the diverse range of mobile maturity among the participants, she emphasizes the importance of understanding the audience’s perspective to tailor her insights effectively. This sets the stage for a discussion on the significance of mobile strategies in the broader context of digital front doors.

Mobile's Role in Patient Engagement

Chatham delves into the core theme, emphasizing the critical role of mobile in patient engagement and its pivotal position within the digital front door strategy. She highlights the significance of mobile not just from the perspective of what patients desire but also as a crucial element for healthcare executives in achieving digital strategy goals. The session promises to explore data-backed insights into why mobile is integral to healthcare organizations, drawing from the success story of Piedmont Healthcare’s mobile strategy.

Patient Expectations and Mobile Solutions

Drawing from survey data, Chatham underscores that patients seek a healthcare experience akin to their interactions with other service providers in various aspects of life. She highlights the survey findings that showcase patients’ willingness to switch providers for a better digital experience. The discussion emphasizes the evolving landscape of patient expectations and the need for healthcare organizations to adapt their digital strategies to meet these changing demands.

Foundational Framework for Mobile Success

Chatham outlines the key components of a successful mobile strategy, emphasizing the need for a strong foundational framework. This framework should be flexible, customizable, and capable of accommodating the majority of the organization’s needs efficiently. The speaker stresses the importance of features like cloud-based solutions, compliance, content management, and user experience expertise. Piedmont Healthcare serves as an illustrative example of a robust mobile platform that seamlessly integrates various functionalities to enhance patient engagement.

Case Study: Piedmont Healthcare's Mobile Success

The session delves into a detailed case study of Piedmont Healthcare, highlighting the organization’s successful implementation of a mobile platform. Piedmont’s journey involves addressing challenges in wayfinding during a period of growth and subsequently expanding the platform’s capabilities during the COVID-19 pandemic. Chatham showcases how Piedmont’s mobile strategy not only improved patient experience but also adapted swiftly to unforeseen challenges, demonstrating the flexibility and resilience of a well-designed mobile framework.

 

 

Chatham concludes by summarizing the lessons learned from Piedmont Healthcare’s mobile success and provides insights into future innovations. The importance of mapping the patient journey, aligning strategies with organizational goals, and engaging staff consistently is emphasized. The discussion touches on the ever-evolving nature of the mobile landscape, with an emphasis on building a flexible foundation that accommodates both current needs and future advancements.

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