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Healthcare Today: How Providers are Reshaping the Digital Patient Experience in a Consumer-Centric World

Healthcare Today: How Providers are Reshaping the Digital Patient Experience in a Consumer-Centric World

Recording of a live webinar with Patient Access Collaborative, with Mona Baset of SCL Health, Michael Hasselberg & David Waldman of University of Rochester Medical Center, and Hyro's VP Marketing, Aaron Bours.

The passivity of patients is long gone. COVID-19 has accelerated the consumerization of healthcare, as patients proactively demand retail-like access to goods and services relating to their own health. The rising tide of digital-first technologies, including telemedicine (up 1500% in adoption from 2020) as well as newfound expectations of generations graduating to self-finance their healthcare, are forcing health providers to focus on earning patient loyalty.

Join us as we explore:

  1. How patients will evaluate providers in the modern age of consumer-centric healthcare
  2. Which evolving digital experiences, such as patient portals, accelerated scheduling and patient self-service registration, will be nice-to-have versus mandatory to compete
  3. How up-and-coming technologies, including the emergence of AI, will help acquire, delight, and retain patients

Who is on the panel?

  • Mona Baset, Vice President, Digital Services at SCL Health
  • Michael Hasselberg, Senior Director of Digital Health, Chief of Technology & Innovation, URMC
  • David Waldman, Chief Medical IT Develpment Officer, URMC
  • Aaron Bours, VP Marketing at Hyro

Webinar highlights

Enhancing Patient Experience through Agile Responses

Healthcare systems are urged to be agile and prioritize technologies that enhance patient experience, ensuring technology directly addresses patient needs.

Conversational AI in Healthcare and Data Management

The need for robust data systems to implement Conversational AI in healthcare was emphasized. Conversational AI is seen as crucial in areas like operational efficiency and patient interaction, but it needs to be integrated thoughtfully with healthcare workflows and data management strategies.

Addressing the Digital Divide

Efforts to extend broadband and create mobile-friendly solutions are vital to prevent a digital divide in patient experience. This includes providing varied interaction methods through patient portals and considering Conversational AI healthcare solutions tailored to diverse patient needs.

Diverse Portal Use and Adoption

The adoption of patient portals varies significantly across different specialties, affecting the patient experience. This variation underscores the need for customized approaches to technology in healthcare, including the potential role of Conversational AI in enhancing patient engagement across various medical fields.

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