5 Minutes in Multifamily with Tammy Longo
5 Minutes in Multifamily: Episode #6
Recorded on May 10 by Hyro
5 Minutes in Multifamily—a new video series featuring real estate and #proptech experts sharing their insights on key industry topics and trends, all under 5 minutes. Well, usually under 5 minutes.
For this episode, we were honored to welcome Tammy Longo, Regional Sales Executive at ALN Apartment Data, to dish on topics such as:
- Employee retention
- The need for affordable housing
- Built-to-rent housing communities
Our Key Takeaways:
- The need for affordable housing is huge. We need to be paying attention to how we can fit into that space and renting as a lifestyle; really realizing that people have come full circle and are choosing to rent.
- A risk factor to evolving technology is not involving the onsite teams to assess the real needs. When you're looking from the top, you don't see all those things. So you've got to involve the onsite teams and make sure that they're knowing that what they're saying is valued in how to adapt and to really integrate that technology.
- We're going to see a continued focus on health and wellness with particular attention to outdoor areas and hybrid workspaces.
Tammy Longo is a Regional Sales Executive with ALN Apartment Data in the Northeast region. In 2003 she was first introduced to the multifamily housing industry when she moved from New York to Virginia and accepted a position as a leasing agent. Over her exciting 18-year career, she has enjoyed life in operations, marketing, and on the vendor side of multifamily. She loves to connect with our industry and is actively involved in the Virginia Apartment Management Association and The National Apartment Association by participating on boards, teaching credential classes, and speaking at conferences including the N.A.A. Educational Conference. She is a graduate of the State University of New York at Morrisville and holds a degree in Journalism. In her spare time she can likely be found coaching her kids soccer teams, watching sports, or traveling to NY to see family and friends.
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Monica: Hi, everyone. Thank you for joining. Absolutely thrilled to have Tammy Longo joining us today, Tammy, I'll go ahead and kick it off to you to introduce yourself; how long you've been in the industry and what you're doing today.
Tammy: Awesome. Thank you so much for having me. My name is Tammy Longo. I am with ALN Apartment Data and I have, next year, been in the property management management industry for 20 years. I know I don't look it.
Monica: You look amazing. And with 20 years of experience, I am absolutely excited to hear what you have to say. So let's jump right into the questions.
What are the top three things that owners and property management companies should be thinking about for 2022?
Tammy: So from my perspective, employee retention, the great resignation, right? We've got to figure out a way to keep good people. The need for affordable housing is huge. We need to be paying attention to how we can fit into that space and renting as a lifestyle; really realizing that people have come full circle and are choosing to rent.
Monica: Absolutely. Awesome. So we've got retention, we have affordable housing and renting as a lifestyle. So let's keep those things top of mind, everybody, for companies.
What are some risks for companies who are hesitant to adapt to today's digital demands and changes?
Tammy: In my opinion, the only risk factor here to evolving technology is not involving the onsite teams to assess the real needs. So it's easy to think you might know the solution, you know, kind of looking down from the top of the umbrella as I like to say. But what you see from the top of the umbrella is really just a splash, right? You don't see what those raindrops are picking up on their way down. Or, you know, what they have rolled over to get there and your onsite teams are the key to that. You know, when you're looking from the top, you don't see all those things. So we've got to involve the onsite teams and make sure that they're knowing that what they're saying is valued in how to adapt and to really integrate that technology.
Monica: Absolutely, which kind of goes back to one of the top three things that you're focusing on for this year, which is retention. So let's listen to what we will have to say and validate what they have to say.
So what are you reading/listening to?
Tammy: So I'm a mix of both. I am a big fan of Apartments on the Go Podcast. Love that. Right now, what I'm tangibly reading is A Minute to Think by Juliet Funt. I can't recommend this book enough. As far as resources, the always, top dog, Multifamily Insiders. They've got such a great thing going on over there, multiple ways to get to that. They have all kinds of pages on social media and they also just rebranded the website. So go check it out, lots of great dynamic information on there. Also on the ALN site, we've got a blog as well with a monthly takeaway series.
Who are some of the trailblazers in the industry, and how can we learn from them?
Tammy: So right now, people who I'm following heavily are Mike Brewer with RADCO companies. He does this collective series called Collective Conversations, amazing conversations with people who have, you know, all different walks of multifamily. Moshe Crane with Sage Ventures doesn't agree or disagree. He also does a supplier Sunday. Fantastic. One of my all time favorites Donje Putnam - she will make you think outside the box like nobody else. She's amazing. And Steve Wunch, whos' connectivity is just what I strive for in my everyday life. Uh, again, you have your apartment all-stars Lisa, Kate, Pete, and Tony as well. They're always around right? And you know, throw me in the mix.
Monica: Love this Tammy. This is great. So we have tons of people to follow. Thank you.
What do you think is the next big trend in the multifamily industry?
Tammy: So the biggest thing right now is built-to-rent housing communities. We touched on it before with renting as a lifestyle. So building communities that are rentable, but their homes, right? So that is what we're seeing a lot of, it's such a trend wWe're starting to track it here at ALN. More flexible leases and lease terms are kind of coming with that renting as a lifestyle as well. And I think we're really gonna see a continued focus on health and wellness with particular attention to outdoor areas and hybrid workspaces.
Monica: Awesome. I love how it all comes back to those top three things again. So thinking about renting as a lifestyle. Well, Tammy, thank you so much. It's absolutely incredible to hear from you today. People are going to want to follow you and connect with you. So what's the best way?
Tammy: way. Yeah. So just look me up on LinkedIn,Tammy Longo and all my other handles are @LongoTJ. I love to hear from anyone and I love to talk about multifamily so please feel free to reach out and check us out. Thank you so much.
Show Notes & Learn More:
Connect with guest Tammy Longo:
Read what Tammy's Reading: A Minute to Think by Juliet Funt
Tune in to Tammy's favorite podcast: Apartments on the Go
Read more on ALN Apartment Data:
ALN Apartment Data built multiple platforms designed to ensure the most accurate, detailed information available. We are proud to offer our services across the nation. From On-site, Management Companies, Brokers, Lenders, Supplier Partners, Apartment Associations to Locators, ALN offers data you can rely on. Follow ALN Apartment Data: Website: https://alndata.com/